THE RESOLUTIONERS ARE COMING FULL
THE RESOLUTIONERS ARE COMING SERIES
THE RESOLUTIONERS ARE COMING CRACK

In other words, marketing with relevance and context. When you know your customers, you’ll be able to maximise your fitness marketing efforts by sending the right message to the right person.

Remember, not everything you create will be for everyone and that’s ok!

THE RESOLUTIONERS ARE COMING CRACK

In order to use the right digital channels in the right way you need to know who your customers are – not only to ensure you get maximum return on your investment, but to enable you to understand what type and frequency of content and messages your customers like / want.Īre you creating content for the regulars who sign up for the classes at the crack of dawn or are you enticing newbies to come in and give the fitness life a shot? Chances are you’ll be creating content for both, so it’s important to differentiate your content based on who it’s for. The last thing you want to do is annoy your customers, so think about frequency and relevance. When building your engagement plan it’s important that you don’t over send notifications. Try offering members a free-post workout protein shake for a social media review and share to capitalise on their good mood. Studies show that a notification from social media from your phone can do the same thing.

Your heart is racing, and endorphins flood the brain as a reward. Whether a member has just run a 10km personal best or benched 80kg, we all know there is no better feeling than walking out of the gym knowing you’ve just smashed your workout. These types of ideas will not only establish you as a thought leader for potential new customers, but will give your current customers something to engage with and talk about.

THE RESOLUTIONERS ARE COMING SERIES

Develop a “How-To” video series and post it to YouTube and Instagram to keep people engaged and trying new things. Think about creating a blog and regularly posting content that helps your customers on their fitness journey.

THE RESOLUTIONERS ARE COMING FULL

Getting your body in tip-top shape is more than just a one-time event! A perfect example is all the new-years resolutioners – they start a new gym membership full of motivation to get that perfect body and then a month later, most of them are never seen again. But what are you doing to stop this happening? Could you have made them stay?īy developing a strong, relevant (by customer segment) and frequent content strategy you can build a strong relationship with your customers which engages and retains them. Anything that appeals to your audience and members will allow you to increase engagement, get more shares, and get your brand further into the community (than ever before). Regularly post about what’s going on and specials you have. Promote check-ins on Facebook and other social platforms to maximise your reach. Regardless of why people are getting in shape, they’re documenting and sharing their transformations with the world to see. #fitnessjourney regularly has over 10 million posts on Instagram. Your members taking mirror selfies and posting them on their social media channels like Instagram, Facebook and Twitter is something that you need to take advantage of as part of your fitness marketing strategy. Getting social is KEY to beating competitors This way, you can allocate your marketing budget to what’s most effective at pushing you closer to your sales and retention goals. Turning your marketing budget and campaigns towards digital channels, will enable you to get in-depth reports about reach, engagement, and conversions. Undertaking marketing activity without tracking its success is a bit like setting out to do a 10km run but forgetting to turn your Nike app on. Tracking the effectiveness of your non-digital marketing efforts and spend can be difficult. Here are 9 top tips for growing your gym through digital marketing. Taking advantage of digital to raise the effectiveness of your marketing is a great way to stand out and beat your competitors. The chances are more than 80% of them snap at least one picture of themselves or their gym buddies during their workouts and share those snaps on social media!ĭigital is really all around us, yet many fitness companies fail to harness the benefits of digital marketing to reach their target audience, costing them memberships, as well as brand exposure. If you’re a gym owner or responsible for marketing a gym, just take a few minutes to look around at the people who are working out right now.

The resolutioners are coming